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Stas Mokhnachev
RUEN

P/02 · CDEK

CDEK and CDEK Shopping

Growing a design team, the mobile app, and services of a major logistics company.

RoleDesign Team Lead, 9 designers and 1 UX writer
Period2022–2024
Key signal3× registration · 2× purchase
Exploration of packaging selection and shipment creation
Part of the shipment flow map prepared by a designer on my team.

01

Context

The role covered a team of nine designers and one UX writer, as well as a broad product landscape: the customer app, CDEK Shopping, a courier app concept, and internal CRM, WMS, and delivery services. The visual part of this case includes the available customer-app work and component library. CDEK Shopping screens are not shown because I no longer have access to them.

02

Challenge

Improve critical customer journeys while creating a clear growth system for designers.

03

What I did

  1. 01

    Redesigned app registration and the Shopping checkout flow.

  2. 02

    Worked through key mobile journeys and states in detail, from connecting CDEK ID to creating a shipment.

  3. 03

    Moved the mobile app onto a design system and developed a component library with usage examples, guidelines, and anti-patterns.

  4. 04

    Created an assessment system, led performance reviews, and helped shape growth plans.

  5. 05

    Introduced recurring training and participated in hiring.

  6. 06

    Helped make design part of high-impact product decisions.

Button component with usage guidelines and examples of correct and incorrect patterns
CDEK ID connection flow exploration
Cash-on-delivery service flow exploration

In-product interfaces

Mobile app

The mobile app as it looked when I finished working on the product. These screens still use the previous components; after I left, both the interface and the design system were completely redesigned.

My CDEK home screen in the mobile app
My CDEK: profile, services, and loyalty program.
CDEK ID sign-in screen using a phone number
Connecting CDEK ID with a phone number.
Order screen with pickup point information
Order pickup, management, and shipment details.

04

Outcome

  • App registration conversion tripled and reached 70%.
  • CDEK Shopping purchase conversion doubled.
  • Led more than 20 performance reviews; the team had no turnover during the period.
  • Received the Best UX School Teacher award in 2023.
  • A UX School student joined as a junior designer and later grew to mid-level.

05 / What I took away

At CDEK, I saw this clearly: I have done my job well when designers can make strong decisions without constant supervision.

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